The members of today’s society are part of an instant gratification type of group. To effectively market your property and find a tenant, you need to be online. About 90 percent of all people look for rentals online. It’s not like the old days, where you put an ad in the newspaper.
Property Management Phoenix: Online Advertising
Even the online space has changed a lot, and sites like Craigslist and PostLets are not as effective as they once were. Now, people are looking for properties on Zillow and Trulia and HotPads. There are dozens of other sites that push out to one another. It’s easy to get to a lot of different platforms, but you have to know how.
Property Management Phoenix: Multiple Listing Service
The Multiple Listing Service, or MLS, is also an important part of the marketing equation, but the success really depends on the type of tenant you hope to attract. Most times, the MLS is better used for higher dollar properties. With rentals that are $1,500 or higher, you will have better luck. People renting these homes are often busy, and they don’t have a lot of time to look for properties. So, they call a Realtor and tell them what they’re looking for. The Realtor will use the MLS to help them find rentals. If your property is below the $1,500 mark, the MLS may not be the best strategy. Online sites are more viable. You need to know how to target your tenants when you’re marketing.Property Management Phoenix: Photos and Video
Pictures are critical. Great pictures will get people interested in your property. Six to eight pictures that are crisp, good shots can tell a quick story. Video is even better. One of the best ways to market your property is by creating a YouTube video. This is easy to do and you can do geo-tagging and meta-tagging so your property is picked up much easier and quicker and exposed to more people.
If you need some help placing your property online or marketing your home, please contact us at Service Star Realty. We can walk you through it and help you with any of your Phoenix property management needs.
