Due to the rise of virtual reality, the world has transformed over the last couple of years. It altered our social interactions. Additionally, it altered the housing industry and how individuals explore property ads.
While physically showing your vacant unit to potential tenants is terrific, there are other more recent and highly productive ways.
Technology has revolutionized the property industry, including property advertising and marketing. You can use social media and other internet avenues to advertise your rental property to potential tenants.
Did you know that video-enhanced real estate listings generate more leads for full-time landlords than those without?
You might need help determining where to begin. We have prepared you with all the crucial information on creating virtual tours, so do not worry.
Advantages of Using Rental Video Tours for Your Properties
- Enhanced Convenience and Accessibility: Rental video tours offer unparalleled convenience for potential tenants, allowing them to explore properties from their homes.
With a few clicks, prospective renters can virtually walk through a property, gaining a comprehensive understanding of its layout, features, and overall atmosphere.
- Engaging and Immersive Experience: Rental video tours provide an engaging and immersive experience, allowing people to visualize themselves living in the space.
This interactive format captures the essence of the property, highlighting its unique features and characteristics in a way that static images and text descriptions cannot.
- Competitive Edge: In today's fast-paced and technology-driven rental market, offering video tours can give you a competitive edge over other property owners and managers.
By embracing this innovative approach, you demonstrate your commitment to staying ahead of industry trends and providing prospective tenants with a seamless, user-friendly experience.
A compelling video can mean the difference between finding a new tenant quickly and having the property stay vacant for longer. Here are a few pointers to help you improve the overall quality of your video.
Personalize the Rental Video Tour
When you start to shoot new footage, try to create an experience as close to an in-person house showing or apartment showing as you can:
- Craft a narrative highlighting the property's history, architectural style, or any interesting anecdotes related to the space like ideas on how to use certain spaces like a pet's room or a reading nook.
- Focus on the aspects of your property that set it apart from others, such as high-end finishes or exceptional amenities, to showcase the value and appeal of your rental.
- Speak directly to your audience in a friendly and conversational manner, as if you were giving a personal tour to a friend for ease and to create a sense of familiarity with the property.
- To add a personal touch, consider appearing on camera to introduce yourself as the property owner or manager, and share your passion for the space, including showing off any furniture you may be including in the rental.
Finding the Best Software and Equipment for Making Rental Video Tours
It is critical to have the necessary equipment and virtual tour software. If you choose a camera, you will require a fisheye lens, useful for capturing wide-angle shots and panoramic photos.
Additionally, you want to purchase a tripod to keep the camera steady when shooting. A high-end camera is unnecessary, but it will provide excellent pictures if you want to devote extra time to your tour.
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While it is preferable to take high-resolution photographs, you do not need to purchase an expensive camera. You can capture excellent shots with only your phone.
Using your phone to shoot panoramic pictures is the ideal option. Numerous apps and solutions are available to assist you in creating the greatest 3-D shots for upload.
Create the Finest Images for your Tours
Use these tips to enhance the visual appeal of your tours with top-quality imagery.
Making Use of Natural Lighting
Open all curtains and blinds while filming your video tour to let in as much natural light as possible. Early in the morning or late in the afternoon are the best times to shoot your video.
Photograph in Landscape
Shoot in widescreen to make your video more cinematic. It is key as you want the viewers to understand the layout. Landscape formats are also familiar to viewers, and sticking to the standard horizontal format makes viewers more comfortable with watching.
Consider Using a Voice Over
Do you have any features you would like to provide further context for in your video? If this is the case, consider including narration in your video. For example, you may want potential tenants to be aware of a recent renovation you completed.
If you do not intend to add a voice-over, edit out any unpleasant noises captured in the video. Alternatively, record the video in silent mode and then add some soft background music in editing.
Frame and Keep Zooming in to a Minimum
Maintain a clear focus point across all of your footage. Showcase the best features of your rental property by photographing it from various angles.
Do not zoom since it makes your subject appear closer but also causes pixelation or blurriness. Instead of zooming in, walk closer to focus on and get a tighter photo for your virtual tour.
Do Not Cover the Lens
While this may seem simple, shooting without realizing your finger is obscuring the camera lens is possible. The exposure and lighting of the footage may be harmed.
Maintain Constant Motion
Nothing is more annoying to a potential tenant than watching an unstable property video. Maintaining your hands as steady as possible when filming is important.
Bottom Line
Virtual tours are here to stay, so start utilizing them if you want to rent out your space. To get the best experience, arrange your video in advance.
Ensure your video highlights your property’s amenities and is of the best quality before posting it. However, if you do not have the time or expertise to accomplish it, consider contacting a professional property management business.
With over years of experience offering management services, Service Star Realty is the company to rely on. We are a full-service property management firm committed to providing our clients with high-quality services, including video walkthrough tours for rental properties. Each video is professionally edited and quickly loaded into advertisements for prospective renters. At Service Star Realty, we believe that the best way to see the value of a video-marketing tour, is to experience one.
Contact Service Star Realty today to learn more about our video walkthrough tours!
Service Star Realty
2929 East Camelback Road #119, Phoenix, AZ 85016
(480) 426-9696
